Nothing says "impersonal and uncaring" as much as form letter sent to a group of people, whether it's your annual Holiday letter to friends or a form sent to clients and potential clients. It doesn't matter whether it's a traditional mailed letter or sent via email, it's still impersonal. It doesn't have to be this way. Customizing form letters to make them appear more personal and directed specifically at the recipient isn't hard.
It's called Mail Merge, and you start it from Outlook using your contact data.
The first step is picking the contacts you want to include in the merge. You can hold the control or shift key as you select contacts or use custom views to display the contacts you want to use. This is a good reason to use categories--then you can group by category and select the contacts.
Next, select Tools->Mail Merge to open the Mail Merge
dialog, and you're almost done. Choose whether to use all contact fields
or only those fields in the view. Then choose the type of document to
merge and select OK to complete the merge. The selected contacts are
exported to a document called OMM.doc for Word to use as the data
source.
Keep
in mind that Outlook offers better filtering capability than Word.
So, while you can begin a mail merge in Word, it's easier to start
it in Oultlook.
All that's left to do now is prepare your form letter.
If you're new to mail merge, use the Mail Merge Wizard Task pane to lead you through the final steps, choosing View ->Task Pane to show the Mail Merge task pane. Beginning the merge from Outlook's Tools -> Mail Merge menu puts you at Step 3 in the Mail Merge wizard. You can go back to Step 1 if you need to select a different merge type or make other changes.
If you've outgrown the Mail Merge wizard, use the Mail Merge toolbar to insert fields, select the document to merge to, and the ABC button to display your data in the merge fields.
When you're finished, send the document to the printer or email it.
If you need to merge to labels, see Mail merge to Labels
Use Word's Mail Merge toolbar to access the advanced mail merge options.